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It’s no secret: Long, lengthy, dark eyelashes help frame and define your eyes, arguably one of your most important assets (hello, windows to the soul!).

This almost universal beauty truth explains why so many of us rely on an extra coat of mascara before we head out the door.

It’s that finishing touch essential for an extra dose of confidence. In fact, if a person seeks out eye contact when talking, he or she is judged to be more believable, confident and competent – an extra incentive to keep those lashes looking their best.

So, if you’re looking to step up your lash game, read on for a few helpful pointers from Lauren Andersen, Avon’s Global Celebrity Makeup Artist.


Ready, Set, Curl!

“Curling is a crucial step for longer-looking lashes, because it makes them more visible and opens up your eyes.

As always, make sure your lashes are clean before you start. Wipe them gently with an oil-based makeup remover.

Then, using an eyelash curler, get as close as you can to your eyelid and press the curler firmly.”


Less Is More

“If necessary, rub excess mascara off the brush with a clean towel before application.

Avoid applying too much too quickly – this can create heavy clumps that are a no-no for lengthy lashes.

I would recommend using a specialized product such as Avon’s SuperExtend Mascara. The unique formula and spikey bristles allow for maximum lash coverage.”


Get The Right Balance

“When all is said and done, lashes should be lighter at the tips so that they won’t get weighed down and straighten out.

To accomplish this, position the brush at the base of the lash so the bristles grip your lengthy lookers evenly. Then, push up lightly against the lashes, wiggling the brush slightly outward (but not all the way to the tips of the lashes).

Extend the drama by drawing out some length with a few smooth strokes starting from the base, out to the tip.”




Take Creative Control

“You have more creative freedom with your mascara than you might think. You can create different looks by sweeping the mascara in different directions. Sweep upwards for an open-eyed, doll-like look or brush outwards at an angle for a more elongated, classically feminine look.”


Bottoms Up

“Don’t forget the bottom lashes! I suggest doing them after the top lashes when there’s a minimal amount of mascara on the brush.

With a few light strokes downward, darken your lower lashes a to add a bit of definition for larger looking eyes.”


How To Shop Online From A Previous Avon Brochure

You can order from the current Campaign and 2 Campaigns back. You will need the item number and the previous Campaign number to do this. Use the ‘Shop by Product Number’ option on the eStore. For more details, click here —> How To Shop For The Best Price On Avon Products.


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