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The winter temps are on their way — and with them come some serious skin implications. Regardless of whether or not you have oily, combination, or dry skin, cool weather means that it’s time to add some serious hydration to your skin. And if you’ve been on the hunt for a mega moisturizer to add to your routine, you’ve likely stumbled upon hyaluronic acid.
 
 
Hyaluronic acid is a chemical compound that was discovered in the ‘30s. It actually occurs naturally on your skin, where it helps regenerate the cells there. Because of this, hyaluronic acid is useful in wound healing, since it helps to promote tissue growth. But that’s not all. Hyaluronic acid is also a protective powerhouse, keeping your skin safe against damage caused by UV rays.
 
But where hyaluronic acid really shines is in its hydration properties. This itty bitty molecule is able to hold 1,000 times its weight in water. It behaves by sapping moisture from the air and holding it against your skin to improve hydration. That’s especially helpful in the winter when the humidity is so low in most areas of the country that it feels like your skin is about to crack off. Even if you’re lucky enough to live in a spot with decent humidity levels, steam heat from old radiators can suck the moisture from the air, leaving your hair and skin feeling insanely dry.
 
Hyaluronic acid helps to fix all of that, regardless of your skin type. Dry skin can obviously benefit from the moisture surge provided by hyaluronic acid. As skin ages, the amount of hyaluronic acid it produces diminishes. So supplementing with skin care that contains hyaluronic acid is beneficial.
 
But the molecule also helps two skin types you might not think need major hydration — oily and acne-prone. Hyaluronic acid is amazing for oily skin types because of how lightweight it is. It absorbs into the skin instead of sitting on top of it. Some research also suggests that hyaluronic acid can be helpful in suppressing the activity of the sebaceous gland. That means it might be able to keep your skin from over-producing oil, which is probably music to shine-prone people’s ears.
 
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If you’ve got acne-prone skin, you’ll likely love hyaluronic acid too. There’s a common misconception that acne-prone and oily skin types should avoid moisture because it’s a good idea to dry out your skin in order to heal your zits. This is actually terrible advice. The drier your skin is, the more oil your face produces, meaning there’s a good chance you’ll actually break out more. But since so many intensely-moisturizing creams tend to clog pores, it might seem impossible to find a hydrator that’s good for acne.
 
But that’s exactly what makes hyaluronic acid so amazing. Since it’s lightweight and non-comedogenic, it is the perfect hydrator for you if you’re suffering from acne. And remember the wound-healing capabilities hyaluronic acid has? That means it could be helpful in clearing up your zits that much faster. Certain studies have even suggested that hyaluronic acid can even be helpful in the treatment of acne scars.
 
If you’re wondering how, exactly, you can get this seemingly miracle ingredient onto your skin and hair ASAP, you’re not alone. Here at Avon, we were so impressed with the healing and moisturizing properties of hyaluronic acid that we couldn’t wait to develop products that utilize it so that you could reap the benefits. That’s why we created our Anew Hydra Fusion line, which contains products that help you harness the power of hyaluronic acid for yourself.
 
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Studies show that the easiest way for your skin to absorb the benefits of hyaluronic acid is with a serum. Why? Because serums deliver potent ingredients directly to the face in large quantities — something that moisturizers and masks are unable to do. So that’s why we created the Anew Hydra Fusion Replenishing Serum. The formula is chock-full of hyaluronic acid, which helps your skin look and feel smoother, more replenished, and seriously vibrant. That miracle ingredient is coupled with raspberry antioxidant, which helps your skin defend against environmental stressors. Together, these two ingredients create a one-two punch in hydration and strengthening power.
 
But serums aren’t the only way for you to harness the moisturizing wonder of hyaluronic acid. A good moisturizer is, of course, another way, which is why we developed our Anew Hydra Fusion Gel Cream. It contains the same hyaluronic acid and raspberry antioxidant as the serum does. But the gel cream provides up to 72 hours of serious moisture, so you’re covered, even in the chilliest of temperatures. And since it’s a gel cream, it has a water-like consistency, meaning it melts into your skin instead of sitting on top of it. Smooth this stuff on twice a day after your serum, and you’ll be incredibly impressed by how smooth your skin feels.
 
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Our Hydra Fusion line contains a whole host of products that help deliver hyaluronic acid to your skin, leaving you with a gorgeously hydrated complexion. So no matter how you decide to utilize this miracle molecule, it’s an important one to add to your skin care routine this winter. And since it’s so lightweight, you may find yourself smoothing it on once the weather warms up again. Moisturized skin is necessary 365 days a year, and hyaluronic acid can help you achieve just that.
 

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