If there’s ever been a time to upgrade your skincare routine with a proven anti-aging powerhouse, it’s now.
Avon’s Anew Platinum Day Cream Broad Spectrum SPF 25—normally priced at $42—is currently available for just $20.99. That’s a remarkable
50% discount on a dermatologist-tested, clinically inspired formula that doesn’t just hydrate—it helps visibly lift, reshape, and redefine aging skin.
This is more than just a moisturizer; it’s a targeted treatment designed specifically to combat the appearance of sagging skin, particularly around the jawline and neck. With cutting-edge ingredients backed by biological research and innovative cosmetic technology, this cream brings noticeable results in both the short and long term.
Scientifically Inspired, Clinically Smart
Avon’s ANEW lineAvon’s ANEW line has been synonymous with advanced skincare for over 50 years, grounded in biological science and developed to support women through every stage of skin aging. The Platinum line, in particular, was formulated to address structural skin concerns—loss of firmness, elasticity, and contour—with a focus on redefining the facial profile.
At the heart of the Anew Platinum Day Cream is Paxillium Technology—a patented ingredient complex designed to stimulate the natural production of paxillin, a protein that plays a critical role in maintaining the shape and volume of skin cells. This process supports a more lifted and sculpted appearance as it helps reinforce the skin’s natural renewal cycle.
Complementing this technology are Radiescent Microspheres, which help instantly brighten the complexion by diffusing light and minimizing the appearance of dullness. The result? Skin that appears not only firmer but also more radiant and vibrant.
Targeted Anti-Aging with Measurable Results
Avon has formulated this cream to deliver both immediate hydration and progressive transformation. On first application, users report skin feeling richly moisturized and softened—wrapped in a gentle, cushiony veil.
Within two weeks, clinical observations show that the jawline appears more lifted, and the neck area gains visible firmness—two areas particularly prone to sagging with age due to gravity and collagen loss.
With continued use, the cream works to reshape the skin’s overall profile, offering a more contoured and youthful appearance over time. It’s ideal for individuals looking to not only slow the signs of aging but also reverse some of the visible structural changes that come with it.
More Than Moisture: Broad-Spectrum Protection and Comfort
The Anew Platinum Day Cream is formulated with SPF 25 broad-spectrum protection, making it a powerful all-in-one daytime product. Exposure to UVA and UVB rays accelerates skin aging, even on cloudy days, and daily SPF is essential to protect skin from environmental damage and further collagen breakdown.
Designed with sensitive skin in mind, the formula is:
- Hypoallergenic
- Dermatologist-tested
- Noncomedogenic (won’t clog pores)
It’s also vegan and free from commonly irritating or controversial ingredients, including oil, phthalates, parabens, sulfates, and petroleum. That makes it not only a smart choice for aging skin but a safe one for those committed to cleaner skincare.
Application Tips for Best Results
To fully reap the lifting and contouring benefits of this cream, apply it each morning to a freshly cleansed face and neck. For optimal layering, smooth it on after your eye cream and serum, but before makeup or foundation. Be sure to apply before sun exposure, as the SPF protection is most effective when used as the final skincare step before cosmetics.
This step-by-step layering also helps lock in hydration and prepares the skin for smooth, even makeup application—making it both a treatment and a primer.
The Bottom Line
With a limited-time price of $20.99, this is the perfect opportunity to incorporate a high-performance, clinically supported anti-aging moisturizer into your regimen without paying luxury skincare prices. Anew Platinum Day Cream is not just another day cream—it’s a gravity-defying formula designed to visibly lift, contour, and protect.
Avon has once again delivered a product that bridges science and beauty, offering real results at an accessible price point. Whether you’re beginning to notice changes in skin tone and texture or are already combating deeper signs of aging, this cream delivers on multiple levels.
Don’t wait to transform your skincare routine. At 50% off, this is an investment in your skin’s future that delivers both immediate comfort and long-term rejuvenation.
Psst... Don't forget to check out some
more Avon deals currently available while you are here!
Frequently Asked Questions
What is the Anew Platinum Day Cream and who is it for?
Anew Platinum Day Cream Broad Spectrum SPF 25 is an advanced anti-aging daily moisturizer developed by Avon. It is designed for individuals experiencing signs of aging such as sagging skin, loss of facial contour, and dullness—particularly in the jawline and neck areas. The formula is ideal for mature skin but can also be used proactively by those beginning to see early signs of skin laxity.
What results can users expect, and how quickly?
Immediately after application, users typically notice a deeply hydrated, softened skin texture. Within two weeks, clinical testing shows visible lifting in the jawline and firmness in the neck area. With continued use over time, the cream helps reshape the facial profile, giving the skin a more lifted, redefined appearance.
What makes this day cream different from other moisturizers?
Unlike basic moisturizers, Anew Platinum Day Cream features Paxillium Technology, a patented innovation that enhances the skin’s natural renewal cycle by boosting paxillin—a protein that supports skin structure. It also contains Radiescent Microspheres to instantly improve radiance and brightness. The cream provides both advanced anti-aging benefits and essential sun protection in one step.
Is this product suitable for sensitive skin?
Yes. The formula is hypoallergenic, dermatologist-tested, and noncomedogenic, making it suitable for sensitive skin types. It does not contain oil, parabens, phthalates, sulfates, or petroleum. Additionally, it is a vegan formulation, providing a clean, skin-friendly option for conscious consumers.
Does Anew Platinum Day Cream contain SPF?
Yes. It includes Broad Spectrum SPF 25, which protects the skin from both UVA and UVB rays. This is essential for preventing further signs of aging caused by sun exposure, including dark spots, fine lines, and breakdown of collagen.
How should the cream be applied for best results?
For optimal efficacy, the cream should be applied each morning to a freshly cleansed face and neck. It is recommended to use it after eye cream and serum, but before foundation or other cosmetics. Because it includes sun protection, it should be the final skincare step before makeup.
Can the Anew Platinum Day Cream be worn under makeup?
Absolutely. The formula absorbs well and layers smoothly, making it an excellent base for foundation. Its hydrating properties also help improve the skin’s texture, promoting a more even and luminous finish when wearing makeup.
Is this product tested on animals?
Avon is committed to product safety and responsible testing. The Anew Platinum Day Cream is part of Avon’s ongoing commitment to animal welfare, and the formulation is vegan. Customers seeking cruelty-free skincare solutions should consult Avon’s current animal testing policy for specific regional guidelines.
How long does a jar typically last?
Each jar contains 1.7 oz. (net weight) of product. When used once daily as directed, most users report the jar lasts approximately six to eight weeks, depending on how generously the product is applied.
Is this a limited-time offer?
Yes. The current 50% discount, reducing the price from $42 to $20.99, is a limited-time promotion. Customers are encouraged to purchase while supplies last to take advantage of this exceptional value.
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