How Savvy Travelers Are Saving Hundreds on Hotels Using TikTok -- And You Can Too!
If you have ever scrolled through TikTok and stumbled across a travel creator raving about a hotel deal that seemed almost too good to be true, there is a good chance it actually was that good. The way people discover and book travel has shifted dramatically in the last few years, and TikTok has quietly become one of the most underrated tools for finding legitimate, money-saving hotel deals. The question is: do you know how to use it?
This guide breaks down exactly how travelers are cutting costs on accommodations, what platforms are worth your time for both hotels and activities, and why one
green location tag on TikTok might be the most underutilized travel hack on the internet right now.
What "Booking Through TikTok" Actually Means
Let's clear up a common misconception first.
Booking through TikTok does not mean clicking a checkout button inside the app (though that landscape is evolving). What it actually means is using TikTok as a discovery and deal-sourcing engine -- and then acting on what you find.
Here is how it works in practice. Travel creators on TikTok frequently share exclusive affiliate rates, promo codes, and direct booking links for hotels they have personally stayed in or vetted. When a creator posts a video featuring a hotel, there is often a green location tag visible in the bottom left corner of the screen. That tag is not just a geo-marker -- it is frequently a direct gateway to a booking link, a discounted rate, or an affiliate deal that the creator has negotiated or is sharing with their audience.
Tapping that green location tag is one of the simplest and most overlooked ways to access travel deals that are not widely advertised. Think of it as insider pricing surfaced through a creator you already trust.
Why the Green Location Tag Is Worth Your Attention
Most people scroll right past it. That small green icon with a location pin at the bottom left of a TikTok video tends to blend into the background noise of captions and sounds. But for deal-conscious travelers, it deserves a second look -- and a tap.
When a travel creator links their content to a specific property through that tag, they are often able to pass along affiliate rates or highlight promotions that standard booking searches do not surface immediately. The creator has done the legwork: they have stayed there, filmed content, and built a relationship with the property or booking platform. What the viewer gets is a curated recommendation backed by real experience, paired with a potential financial incentive to book.
This is fundamentally different from a generic Google search for "cheap hotels in [city]." The TikTok model is personal, visual, and trust-based. You are not comparing star ratings on a filter grid -- you are watching someone walk through the lobby, show you the view from the room, and tell you exactly what they paid.
For travelers who are budget-conscious but still want quality experiences, that combination of transparency and deal access is genuinely valuable.
Not on TikTok? These Platforms Deliver Real Savings Too
It is completely fair if TikTok is not your thing. Not everyone wants to maintain an account or navigate a short-form video platform just to find a hotel deal. The good news is that the same value -- competitive pricing, transparent options, and real savings -- is available through a couple of trusted booking platforms.
Expedia remains one of the most reliable all-in-one travel booking platforms available. It aggregates flights, hotels, rental cars, and packages in one place, and its bundle deals (booking a flight and hotel together, for example) can produce savings that neither booking alone would offer. The interface is intuitive, the filters are robust, and the loyalty program, One Key, allows you to earn and redeem rewards across Expedia, Hotels.com, and Vrbo. If you are planning a trip and want everything in one dashboard, Expedia is a strong starting point.
Finding the best deals on Expedia comes down to knowing which features to actually use. The most consistent way to save is by bundling -- booking a flight and hotel together through Expedia's bundle feature routinely shaves money off the total that you simply would not get by booking each separately. Beyond that, the One Key loyalty program is worth enrolling in immediately if you have not already, because every booking earns One Key Cash that applies to future trips across Expedia, Hotels.com, and Vrbo. For flexible travelers, the "Sort by Price" filter combined with the "Free Cancellation" toggle is a powerful combination -- it surfaces the lowest available rates while keeping your options open if plans change. Checking the "Member Prices" section after logging in also reveals discounts that are hidden from non-members browsing the same listings. And if your travel dates have any flexibility at all, shifting a trip by even one or two days can produce a noticeably different rate, particularly for weekend versus weekday stays. The bottom line is that Expedia rewards the traveler who takes ten extra minutes to explore the platform rather than booking the first result that appears.
Booking.com takes a slightly different approach, leaning heavily into variety and flexibility. It lists over 28 million accommodation options globally -- ranging from five-star resorts to privately-owned apartments -- and its Genius loyalty program delivers tiered discounts that increase the more you use the platform. The free cancellation filters and "deals of the day" section are worth checking regularly, especially if your travel dates are flexible.
Booking.com rewards the travelers who know how to navigate it beyond the basic search bar. The first move anyone should make is signing up for the free Genius loyalty program, which unlocks tiered discounts -- starting at 10 percent off -- that increase the more you book through the platform. Genius discounts apply automatically at eligible properties, so the savings show up without any coupon hunting. From there, the "Deals of the Day" section is genuinely worth checking every time you visit, as it surfaces time-sensitive promotions on hotels that are actively trying to fill rooms. Filtering by "Free Cancellation" is another smart habit, especially when booking further in advance, because it locks in a rate without the financial risk of changing plans. For travelers with flexibility, the "Flexible Dates" search option compares pricing across a range of days so you can immediately see whether shifting your arrival by a night or two produces meaningful savings. Booking.com also has a lesser-known "Genius Deals" filter that appears once you are logged into your account -- applying it instantly narrows results to only the properties offering member-exclusive pricing. With over 28 million listings worldwide ranging from budget-friendly apartments to boutique hotels, the variety alone makes it one of the most versatile platforms available, and a few extra minutes spent filtering can easily translate into significant savings on your next trip.
Both platforms are well-established, consumer-friendly, and routinely competitive on price. Using them alongside TikTok discovery -- finding a property through a creator, then comparing rates on Expedia or Booking.com -- is a smart, dual-channel approach to making sure you are not overpaying.
The Activities Gap: Where Most Travelers Leave Money on the Table
Here is something a lot of travel content glosses over: the hotel is only part of the budget. Activities, tours, and experiences frequently make up a significant portion of travel spending, and most people book them either at the last minute (expensive) or through the hotel concierge (also expensive, and usually limited in scope).
There is a better way.
Viator is one of the largest online marketplaces for tours and experiences, with options in thousands of destinations worldwide. It operates a verified review system, offers free cancellation on most bookings, and frequently runs promotions. If you are looking for a guided tour, a cooking class, a boat excursion, or a cultural experience, Viator is a logical first stop.
Viator is one of those platforms that gets significantly more rewarding the more intentionally you use it. The first thing worth knowing is that Viator's prices on the same tour or experience can vary depending on the time of day, group size, and how far in advance you book -- so browsing early and comparing the available time slots before committing is always a smart move. The "Special Offers" filter is one of the most underutilized features on the platform, and applying it immediately narrows results to experiences that are actively discounted, sometimes by 20 to 30 percent off the standard rate. For travelers who like flexibility, most Viator bookings come with free cancellation up to 24 hours before the experience, which means you can reserve your spot early to lock in a lower price without the pressure of a firm commitment. The verified review system on Viator is also more reliable than most, making it easier to distinguish between a genuinely exceptional tour and one that looks good on paper but disappoints in person -- always sort by "Highest Rated" when you are undecided between two similar options. Signing up for Viator's email list is another move that pays off, as the platform regularly sends members exclusive promotional codes and flash sale notifications that are not advertised on the main site. Whether you are booking a swamp tour outside New Orleans, a cooking class in Italy, or a sunset sailing excursion in the Caribbean, a few extra minutes spent comparing options and checking for active promotions on Viator can save you a meaningful amount before your trip even begins.
Tiqets specializes in museum tickets, attractions, and cultural experiences, with a strong emphasis on skip-the-line access. For city trips where popular attractions have notoriously long queues -- think major art museums, observation decks, or historic sites -- Tiqets can save both money and time. The mobile ticket delivery is seamless, and the platform regularly offers bundle discounts for multiple attractions in the same city.
Tiqets is built specifically for travelers who want seamless, stress-free access to museums, attractions, and cultural experiences -- and knowing how to shop it correctly makes a real difference in what you end up paying. The platform's biggest strength is its skip-the-line ticket access, which is not just a convenience feature but a genuine time-saver at high-demand attractions where queues can run two to three hours long during peak season. The most consistent way to save on Tiqets is by checking the bundle deals section, where combining tickets to two or more attractions in the same city frequently unlocks a discount that buying each ticket individually would not offer. The "Best Value" filter is worth applying early in any search because it surfaces experiences that deliver the strongest combination of price, reviews, and availability -- cutting through the noise quickly when you are researching an unfamiliar destination. Tiqets also runs limited-time promotions around holidays and travel seasons, so if your trip is planned far enough in advance, keeping an eye on the platform in the weeks leading up to your departure can surface discounts that were not available at the time of your initial search. Mobile ticket delivery is another practical advantage -- everything lives in your phone, there is no printing required, and entry at most attractions is as simple as scanning a QR code at the door. For city trips where a packed itinerary of museums, landmarks, and cultural sites is the goal, Tiqets is one of the most efficient platforms available for locking in quality experiences at a price that leaves room in the budget for everything else the destination has to offer.
Get Your Guide rounds out the trio with a focus on guided experiences and day trips. It is particularly strong for adventure-based activities, walking tours, and experiences that benefit from a knowledgeable local guide. The platform's Last-Minute Deals section is worth bookmarking for spontaneous travelers.
Get Your Guide has quietly become one of the most comprehensive platforms for booking tours, experiences, and day trips, and there are several strategies that consistently unlock the best value the platform has to offer. The first place any deal-conscious traveler should look is the "Last-Minute Deals" section, which aggregates discounted experiences available within the next 48 to 72 hours -- ideal for spontaneous travelers or anyone whose itinerary has a little breathing room. For those planning further ahead, sorting results by "Top Rated" and then cross-referencing with the "Lowest Price" filter gives a clear picture of which experiences deliver the most value without sacrificing quality. Get Your Guide also runs a dedicated "Special Offers" section that surfaces actively discounted tours and activities, and the savings there can be substantial -- particularly on popular experiences in high-traffic destinations where operators are competing for bookings. The platform's free cancellation policy on most experiences is worth factoring into your booking strategy as well, because it allows you to reserve a spot at today's rate while retaining the flexibility to cancel if your plans shift. Signing up for Get Your Guide's promotional emails is another move that pays dividends, as the platform regularly pushes exclusive discount codes and seasonal promotions to its subscriber list that are not visible to casual browsers. For travelers heading to New Orleans specifically, Get Your Guide carries an impressive range of local experiences -- from guided French Quarter walking tours and bayou swamp excursions to jazz history experiences and Creole cooking classes -- making it a natural first stop for building out a trip itinerary that goes well beyond the obvious tourist trail.
Using all three platforms to compare prices and availability for the same activity is a five-minute exercise that can easily save $20 to $50 per person. Across a week-long trip for two, that math adds up quickly.
New Orleans: A Case Study in Destination-Specific Deal Discovery
New Orleans is one of those cities that rewards the well-prepared traveler. The hotel market there can be surprisingly variable -- the same weekend can see prices double or triple depending on whether a festival, parade, or convention is happening. Knowing where to look, and when, makes a real difference.
For anyone planning a trip to New Orleans, the
TikTok account @closetsamples is a genuinely useful resource. I share regular content about local experiences, hotels, and the kind of insider perspective that travel guides rarely capture. New Orleans is a city with deep cultural texture -- the food, the music, the neighborhoods all vary block by block -- and content from someone who actually lives and travels there carries weight that algorithm-generated recommendations simply cannot replicate.
Putting It All Together: A Practical Travel Savings Framework
The travelers who consistently spend less without sacrificing quality tend to follow a similar pattern. They do not rely on a single source or platform. Instead, they layer their research.
Discovery starts on TikTok, where creators with real on-the-ground experience share properties and destinations in a format that is honest and visual. The green location tag is always worth a tap. From there, rates get cross-checked on Expedia and Booking.com to ensure the deal holds up against market pricing. Activities get researched separately on Viator, Tiqets, and Get Your Guide -- never left to chance or booked at the hotel front desk at full price.
This approach is not complicated. It does not require a travel agent or hours of research. It requires using the right tools in the right order and knowing that the best deals are rarely found in the most obvious places.
The travelers paying the least for the most are not lucky. They are intentional.
Final Thoughts
The travel industry is not going to advertise its best deals loudly. Inventory clears, promotions expire, and most booking platforms are optimized to surface options that work for them, not just for the consumer. That is why the shift toward creator-driven deal discovery matters. When a real person with real experience shares a rate they actually used, it cuts through the noise in a way that a banner ad never could.
TikTok's green location tag is a small feature with outsized potential for anyone willing to pay attention. And for the deals it does not cover -- Expedia and Booking.com for hotels, Viator, Tiqets, and Get Your Guide for activities -- the options are there, competitive, and available right now.
The only thing left to do is book the trip.
Frequently Asked Questions
Q: What does it mean to book a hotel through TikTok?
It does not mean checking out inside the app itself. Booking through TikTok means using the platform as a discovery tool -- finding a hotel through a travel creator's video and then using the links or promo codes they share to secure a deal. Travel creators often negotiate or share affiliate rates tied to properties they have personally stayed in, and those rates are frequently better than what a standard search engine will surface. The green location tag at the bottom left of a travel video is one of the most direct ways to access those deals.
Q: What is the green location tag on TikTok, and how do I use it?
The green location tag is a small icon with a location pin that appears in the bottom left corner of a
TikTok video. When a travel creator tags a hotel or property in their content, that tag often links directly to a booking page, a discounted rate, or an affiliate deal. To use it, simply tap the tag while watching the video. It takes about two seconds and can connect you to pricing that is not always easy to find through a traditional search.
Q: Do I need a TikTok account to find these deals?
You do not need an account to browse TikTok content, but having one makes it easier to save videos, follow creators, and stay updated when new deals are posted. If creating or maintaining a TikTok account is not appealing, Expedia and Booking.com are both excellent alternatives for finding competitive hotel rates without needing to use social media at all.
Q: Is it safe to book hotels through deals found on TikTok?
Yes, with the same common sense applied to any online booking. The deals shared by travel creators typically link to established booking platforms or direct hotel websites -- not unknown third parties. As with any booking, it is worth reading the cancellation policy, verifying the dates, and confirming the property details before completing the purchase. Reputable travel creators stake their audience trust on the accuracy of what they recommend, which adds an additional layer of accountability that a generic ad does not have.
Q: What is the best hotel booking site if I do not want to use TikTok?
Both Expedia and Booking.com are strong, well-established options. Expedia is particularly useful if you want to bundle a flight and hotel together for additional savings, and its One Key loyalty program lets you earn rewards across Expedia, Hotels.com, and Vrbo. Booking.com offers a wider variety of accommodation types -- including apartments and boutique properties -- and its Genius loyalty program provides tiered discounts that grow the more you book. Using both to compare rates on the same property before booking is a quick way to make sure you are getting the best available price.
Q: What is the difference between Viator, Tiqets, and Get Your Guide?
All three are activity and experience booking platforms, but each has a slightly different strength. Viator is one of the largest marketplaces for guided tours and experiences globally, with a strong verified review system and free cancellation on most bookings. Tiqets focuses heavily on museum tickets, attraction entry, and skip-the-line access -- ideal for city trips where long queues at major landmarks are a real concern. Get Your Guide specializes in guided experiences and day trips, with a particularly strong Last-Minute Deals section for spontaneous travelers. Comparing all three for the same activity before booking is a fast way to find the best combination of price and flexibility.
Q: Why should I book activities in advance instead of at the hotel or on arrival?
Booking at the hotel concierge or on arrival almost always costs more. Hotels typically mark up activity prices, and last-minute availability at popular attractions can be limited or non-existent during peak travel periods. Platforms like Viator, Tiqets, and Get Your Guide offer pre-negotiated rates, and booking in advance through them can save anywhere from $20 to $50 per person per activity. On a trip for two over several days, that adds up to meaningful savings.
Q: How do I find good hotel deals when visiting New Orleans specifically?
New Orleans hotel pricing is highly event-dependent. Rates during Mardi Gras, Jazz Fest, and major conventions can be two to three times higher than on a regular weekend, so booking early and knowing the city's event calendar is essential. For on-the-ground recommendations, deals, and local insight, the
TikTok account @closetsamples is a reliable resource run by a creator based in New Orleans who shares regular content on local hotels, neighborhoods, and experiences that do not always show up in mainstream travel guides.
Q: How much money can I realistically save using these strategies?
It varies depending on the destination, travel dates, and how actively you comparison shop. On hotel bookings alone, travelers who use bundle deals on Expedia, Booking.com's Genius discounts, or creator-shared rates often save between 10 and 30 percent compared to booking at the standard rate. On activities, comparing prices across Viator, Tiqets, and Get Your Guide can save $20 to $50 per person per activity. For a multi-day trip with multiple activities and a several-night hotel stay, the combined savings can easily reach several hundred dollars.
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