In 2009, beauty industry veteran and First Aid Beauty (aka FAB) founder, Lilli Gordon, embarked on a rescue mission to create a simple, yet effective skincare collection that addressed common skin challenges. At FAB, we put the beauty into first aid skincare with scientifically-advanced formulas and luxurious textures that deliver immediate relief and long-term results. At FAB, we believe that skin matters, especially yours and are committed to offering effective, feel-good solutions and head-to-toe essentials for all skin types, even sensitive. FAB products achieve maximum results with minimum irritancy. In addition, FAB products are allergy-tested, free of parabens and artificial fragrance and safe for sensitive skin. For anyone who suffers from chronic skin challenges or is looking for every day essentials that feel good and do what they say, First Aid Beauty is the solution.