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Ever try to buy skincare products but aren’t sure where to start? Does the list of near-unpronounceable ingredients on product labels intimidate or confuse you?

Sometimes it can be intimidating, but it doesn’t have to be this way. Read on for a handy guide that can help you easily determine what to look for to meet your skincare needs.

Here’s a list of common ingredients in skincare products, and what they do.


Hyaluronic Acid

You’ll find this naturally occurring substance in the human body as well—concentrated in your connective tissues, particularly in the joints and eyes.

The concentration of naturally occurring hyaluronic acid in skin decreases with age.

Avon’s Anew Clinical Overnight Hydration Mask contains encapsulated hyaluronic acid and shea butter for better absorption and smoother skin, plumping its looks.


Alpha Hydroxy Acids

One of the most popular ingredients in skincare products today, AHAs are a class of chemical compounds that can be found in grapes and citrus fruits.

These acids gently slough off dead cells on the skin’s surface, revealing new skin underneath.

Avon was the first to introduce Alpha Hydroxy Acid Technology to the mass market in 1992 with ANEW All Perfecting Complex for Face.

Today, Avon’s Anew AHA Refining Cream is formulated with an exclusive blend of antioxidants and soothing agents, so you can use it every day!



Most people know that vitamin C, or ascorbic acid, is found in orange juice and that it helps boost immune systems.

Many don’t know, however, that it is also found in various skincare products, where it is used to help fight free radicals or unstable molecules that cause skin damage.

Avon’s Anew Vitamin C Brightening Serum is a patented formula that contains a high concentration of 10% pure Vitamin C, which protects skin from sun, pollution and other aggressors.

Vitamin E—found in vegetable oils, nuts, seeds, and leafy greens— is also used to help fight free radicals. You’ll find this in many of Avon’s products.



Short chains of amino acids, peptides are the building blocks of proteins. There are many different types of peptides which all produce different results. Avon uses peptides in its Anew Clinical line.



Retinol is a vitamin A derivative that helps skin produce collagen, an important protein that gives skin its structure, firmness and elasticity.

Avon’s Anew Clinical Line Eraser with Retinol is uniquely designed to maximize your anti-aging results.


It’s also important to be aware of certain proteins in your skin:


Sirtuins are protein enzymes that help repair damaged cells. Sirtuins are referred to by many as a naturally occurring “Youth Protein.”

Products like Avon’s Anew Ultimate Age Repair Day SPF 15 are formulated to stimulate sirtuins to help create healthier essential youth cells.



Activin is a natural repair protein that starts the healing process when we get skin injuries.

Wrinkles are actually just a series of micro-injuries, so Avon was inspired to study activin for its Anew Reversalist line.

Avon scientists discovered how to stimulate activin production. Using extracts from two Southeast Asian plants, Amorphophallus and Sesbania, Avon’s patented Activinol Technology can be found in the Anew Reversalist line.



Paxillin, a key skin protein, is critical to maintaining the youthful shape of skin cells. As we age, this protein declines.

Luckily, after three years of research, Avon’s R&D scientists devised Paxillium Technology, formulated to stimulate paxillin production by up to 60 percent.

The Anew Platinum line, which is geared for women who are 60 and older, returns the look of youthful contours to aging skin.


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