In celebration of Earth Day recently passing, Colgate is encouraging you and your readers to help save water by simply turning off the faucet while brushing your teeth.

Water scarcity is a problem over the world, including here in the US which many of us don’t realize. Did you know that 4 billion people live under the conditions of severe water scarcity at least 1 month out of the year, and 130 million of those people live in America? To help combat the water crisis, Colgate released an exclusive special pack, only available at Walmart. Enclosed in the pack is a water-activated sink drain sticker that will reveal the message “Turn off the Faucet” when wet. Simply peel and apply the sticker to your sink stopper, a daily to turn off the faucet while brushing.