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Have you ever thought that, with every hand wash comes a new beginning? With Softsoap, we’re about more than getting rid of dirt and grime but, celebrating washing as a moment of renewal, allowing each clean to prepare you for the new beginnings – big or small – throughout your day.

Bring the bliss of a spa treatment to every sink in your home with Softsoap Hydra Bliss Hydrating Hand Soap. The newest additions to the Softsoap Liquid Hand Soap portfolio will refresh and pamper your skin with rejuvenating scents of coconut water, blueberry, cucumber water, and mint. This hydrating formula helps retain your skin's natural moisture, leaving your skin feeling soft and smooth.

Currently available in two new variants:

  • Coconut water & blueberry
  • Cucumber Water & Mint
 
Available at mass retail, drug and grocery stores.

To celebrate new beginnings, and the launch of our NEW Softsoap Hydra Bliss Hand Soap collection, we’re challenging moms everywhere to celebrate the small stuff.

ABOUT SOFTSOAP:

Softsoap is the trade name of Colgate-Palmolive’s liquid hand soap and body wash. William Sheppard of New York was granted patent number 49,561 for his “Improved Liquid Soap on August 22, 1865, for his discovery that a small amount of conventional soap could be mixed with large amounts of spirits of ammonia (or hartshorn, as it was known at the time) to create a soap with a consistency of molasses. His invention became common in public areas, but could generally not be found in homes. In 1980, entrepreneur Robert R. Taylor (died August 29, 2013) began selling his product as Softsoap through his company, Minnetonka Corp. in Chaska, Minnesota. Taylor knew others would copy the soap-in-a-pump-bottle idea, so he shrewdly purchased 100 million small bottle hand-pumps from the only two U.S. manufacturers that made them, so that any competitors wouldn’t be able to buy any for one year – enough time for him to establish the brand name. It worked; in six months, he sold $25 million worth of Softsoap. The package made it very easy to spot on store shelves when nearly all other soaps were in bar form. Taylor sold the Softsoap brand to Colgate-Palmolive in 1987.
 
product review
Once again I am impressed with the Softsoap brand! These soaps are my favorite to use in the bathroom and at the kitchen sink. They're convenient and affordable! I have been using my soaps in my kitchen around the sink. It seems like kitchen tasks dry my hands out the most; especially doing dishes. As usual, and at no surprise, each scent was refreshing and each soap was of high quality. My hands felt well hydrated after using these as well. Of course, I expect nothing less from Softsoap if I am to be completely honest. I love the package design and look.
 
Once again, I love the scent of each bottle one as it is a bit unique to others I have used. They are not overpowering or too strong, yet they give a nice enough scent so your hands feel clean after using them and still smell good as well. As I said many times before, Softsoap is a favorite brand of mine and has been before I started ever reviewing their products. I intend to keep using their products for sure because not only are they a nice quality, but they’re affordable as well. If you haven’t already check your local retail stores to find the new scents and give them a try! 
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