With our mission and our goal in mind, the difficult task was then creating a mattress that everyone would love. We had questions that needed answers. Because we wanted to sleep organically, does that mean that we would have to compromise quality and comfort? With the inundation of mattresses on the market, from horse hair mattresses to innerspring mattresses, we realized that we needed to take the most popular conventional mattresses under a microscope and assess the advantages and disadvantages of each. This product testing enabled us to pick and choose the best qualities and finest raw materials that ultimately built the concept behind Sleeping Organic. Our search for a mattress component that has all of the positive attributes of memory foam without the downsides led us to 100% natural latex. Not only is 100% natural latex the most durable mattress component on the market, lasting 20 plus years, but it is also breathable and elastic. 100% natural latex molds to the body relieving pressure points and promoting proper spinal alignment, and then regains its natural positioning immediately after pressure is removed. Latex is also able to isolate motion to prevent disturbances while sleeping, allowing couples to sleep restlessly. Furthermore, 100% natural latex is free of chemical additives and its extraction is sustainable and eco-friendly. 100% natural latex not only met all of our necessary criteria but also impressed us with all of its inherent attributes. We found the perfect product, introduced the concept, and included the services. The final step was producing a 100% organic cover that passed US-regulated burn tests without the use of flame retardant chemicals. Of course, in addition to being chemical free, we also had to ensure that the cover was comfortable and durable, without distracting from the natural feel of the latex and all of its inherent attributes. We discovered that wool could be used as a fire barrier that could successfully pass the government regulated burn tests. We found a local organic wool supplier as well as a local organic cotton supplier, and we intertwined the two and produced the finest organic mattress covers on the market. At Sleeping Organic we believe that we have developed the most durable, comfortable and chemical free mattress in the industry today. We currently do not wholesale our products, which enables us to control the quality of every mattress that leaves our facilities. Because we are factory direct, we are able to offer the best prices for superior organic products with the highest levels of certifications for our materials and fabrics. At Sleeping Organic we know that sleep is important, as are you. Everyone deserves a clean natural sleep, and no one does Sleeping Organic better than us.I received the standard pillow with no extra shreds and I absolutely LOVE it!! This is their best selling pillow and is made with 100% Soft brushed organic cotton and filled with 100% natural latex shred. Every pillow is filled generously to medium-high loft. Simply unzip and remove fill to change the loft of your pillow. I found my pillow was perfect the way it came and was not necessary to add more shred. With that said, the pillow was extremely comfortable. It was soft and my head sunk into it, but not so much that the pillow was flat, like others I have tried. Also, there was no funny odor or smell coming from the pillow. You know how some just smell funny when they first arrive? Not an issue here! Plus, it comes in a nice reusable zip bag. This is perfect for storing it when not in use, say for an guest room. It`s also good for storing other random items. Sleeping on the pillow was amazing! I didn`t feel overheated and my neck didn`t bother me from sleeping on it. As you can see in the photo above, even the cat comfortably slept on the pillow! If you`re looking for a quality and comfortable pillow, I highly recommend checking out the 100% Natural Shredded Latex Pillow by Sleeping Organic .