After testing a new loyalty program in six markets,
Target has announced plans to invite shoppers nationwide into its inner circle. Beginning October 6,
all Target shoppers will have the opportunity to save more money, earn rewards, and make a difference in their communities through the new
Target Circle program.
Rick Gomez, Target’s executive vice president and chief marketing and digital officer, had this to say:
“Our guests are at the center of everything we do, and we’re always looking for new ways to create even easier, more rewarding shopping experiences that give them another reason to choose Target more often. We worked directly with guests to develop Target Circle, and the program includes the benefits and perks that they told us were most important to them, from earning on every Target trip to having the opportunity to help Target make a positive impact within their local communities.”
Target’s Cartwheel app is said to be getting an update and joining the Circle too. Starting October 6, the Cartwheel offers we’ve come to love will be found under a new name – “Target Circle offers.”
In addition, Target RedCard is getting a makeover. Although it will continue to offer the same 5% savings as in the past, the new RedCard will be updated with fresh designs and new marketing.
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