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It should come as no surprise that many women start to notice signs of aging in the eye area first. These signs show up as crows feet, dark circles, sagging and puffiness.

One reason for this is that we look at eyes more than any other part of the face. But there’s another, physiological reason: the skin around your eyes is the thinnest on the body.

With less protective collagen and elastin (two proteins that help form connective tissue), this delicate skin tends to show its age earlier in life. Plus, people often neglect to apply sunscreen to this area for fear of irritation.

Happily, there are simple steps you can take to help keep lines, puffy eyes and dark circles at bay.


Wear sunscreen and stop smoking!

Two of the worst things for your skin are UV rays and tobacco. So steer clear of cigarettes and the sun.

When you cannot avoid the sun, make sure to wear hats and protective clothing and layer on the SPF.


Use specially formulated eye products in the eye area.

It is important to use products specifically designed for the delicate skin in the eye area. Some regular moisturizers contain ingredients that are far too harsh for the delicate eye area. Be sure to apply gently with your ring finger because you can do more harm than good if you tug on this skin repeatedly over time.


Use products to combat these signs of aging around your eyes.

It’s simply not fair: some people are genetically disposed to discolored skin under their eyes, no matter how healthy and well rested they are. For anyone with chronic or occasional dark circles, there’s good news: Avon has some products that will help.


Anew Clinical Absolute Even Dark Circle Corrector

 Anew Clinical Absolute Even Dark Circle Corrector.jpg

Are dark circles making yo u look older than you feel? Do you have too little time to work, let alone take care of those telltale signs of weariness?

Anew Clinical Absolute Even Dark Circle Corrector is here to save you the stress and brighten your eyes!

This eye cream contains Shadow Erase Complex, which is designed to fight dark under eye circles three ways:

  1. Brightens the look of dark circles with self-adjusting sheer optics
  2. Visibly reduces under eye shadows
  3. Smoothes the texture of skin of the eye areas


  • Reduces the look of dark under eye circles
  • Brightens appearance of eyes
  • Smoothes texture of eye areas
  • Non-greasy, non-oily and non-sticky
  • Works perfectly under makeup
  • Is suitable for all skin types (dry, normal, oily)
  • Allergy-tested, dermatologist-tested and ophthalmologist-tested

To Use

  • Apply small amount of eye cream to under eye area and rub in. Be careful not to get in actual eyes.

0.5 oz. net wt.

Regular Price: $30 – See Current Price Here!


Anew Clinical Eye Lift Pro Dual Eye System

Anew Clinical Eye Lift Pro Dual Eye System.jpg

Anew Clinical Eye Lift Pro Dual Eye System is the only two-in-one system for a complete eye lift and for anyone wishing to help treat or prevent the telltale signs of aging. 0.66 total fl. oz.

In 1 week, the Eye Lift Pro:

  • Provides a dramatic lift
  • Makes eyes look and feel dramatically firmer
  • Virtually erases the signs of aging on eyes


  • Eyes feel tighter
  • Under-eye shadows are visibly reduced
  • Makes eyelids feel weightless and younger
  • Keeps eyes looking wide awake
  • Reduces the appearance of crow's feet and the look of eyelid sagging
  • Reshapes the contours of the eye area
  • Hypoallergenic
  • Suitable for sensitive skin
  • Allergy-tested, dermatologist-tested, ophthalmologist-tested

To Use

  • As part of your regimen, first cleanse the skin, and then apply Eye Lift Pro after your serum but before your favorite Anew moisturizer.
  • Twice daily, apply gel to eyelid and brow bone area; apply cream to under eye area, including upper cheekbone.

*This is a cosmetic product for external use only. Follow usage instructions on product packaging.

This is a two-in-one system. Gel and cream are not sold separately.

Regular Price: $28 – See Current Price Here!


Anew Platinum Eye & Lip Cream

Anew Platinum Eye & Lip Cream.jpg

Paxillium Technology finally meets eye and lip treatment. Improve the natural Paxillin production of your eyelids and mouth to get defined contours, fuller skin, and a more youthful appearance overall.

Special dual-tip applicator unlocks the potential of this dermatologist tested eye and lip cream. The rounded silvery tip cools and refreshes the eye area while the flat tip evenly applies cream on and around lips. 0.5 oz. net wt.


  • Define contours and lessen wrinkles
  • Cool and refresh face while moisturizing
  • Formulated to help reshape the look of the eye and lip area
  • Hypoallergenic and non-comedogenic
  • Allergy-tested, dermatologist-tested and ophthalmologist-tested
  • Suitable for sensitive skin

To Use

  • In morning/evening, smooth around eye area with the rounded tip of applicator until fully absorbed, and then apply on and around lips with the flat tip. Wipe implement with dry cloth after each use and store in plastic envelope.

*Based on women who expressed an opinion in a consumer-perception study.

Regular Price: $36 – See Current Price Here!


Anew Ultimate Multi-Performance Eye System

Anew Ultimate Multi-Performance Eye System.jpg

NEW Ultimate Multi-Performance Eye System is a high-performance dual eye treatment that recreates youthful looking eyes. A superior approach to visibly diminish multiple eye area concerns.

Dual eye system includes:

Cream, .5 oz. net wt. .

Elixir, .5 oz. net wt.


  • Fragrance-free
  • Suitable for contact lens wearers
  • Clinically tested
  • Moisturizes skin

Regular Price: $36 – See Current Price Here!


Anew Reversalist Complete Renewal Express Dual Eye System

Anew Reversalist Complete Renewal Express Dual Eye System.jpg

Brighten your eyes and get that youthful look with Anew Reversalist Complete Renewal Express Dual Eye System.

Hydrate your eyes and make them pop with this two-pronged approach for anti-aging skin care.

The smoothing eye cream features Tri-Elastinex technology that moisturizes your skin while boosting its natural elasticity. Over time the targeted formula smoothes over fine lines and wrinkles, making crow's feet practically disappear.

Anew Reversalist pairs the hydrating eye cream with the brightening veil for immediate effects. Apply it to the under eye area and notice a brighter look right away. Eye Cream 0.5 oz., Brightening Veil 0.09 oz.


  • Reduces the look of crow's feet and other fine lines
  • Brightening veil immediately lightens appearance of eyes
  • Is suitable for all skin types (dry, normal, oily)
  • Absorbs quickly, non-greasy, non-tacky
  • Hypoallergenic
  • Allergy-tested, dermatologist-tested, ophthalmologist-tested

To Use

  • Each morning and evening, apply cream to eyelids, under eye area, and crow's feet, apply brightening veil to under eye after applying cream
  • Reapply throughout if necessary

Regular Price: $30 – See Current Price Here!


Anew Vitale Eye Gel Cream

Anew Vitale Eye Gel Cream.jpg

Wake up tired looking eyes and look refreshed and well rested all day. Anew Vitale Eye Gel Cream helps skin look energized and fight the signs of fatigue in the eye area.

Hydrating gel cream, with VitaTone Complex, is formulated to strengthen skin's foundation and reduce the damage that can lead to puffiness.

Over time, the appearance of fine lines, dullness and fatigue virtually disappears. Skin around the eye area looks as if it has new life. 0.5 oz. net wt.


  • Immediately boosts skin's hydration by 154%; provides long-lasting hydration
  • Leaves skin feeling soft, smooth and silky
  • Makes eye area appear smooth and rejuvenated all day
  • Helps relieve the look and feel of skin dryness and skin tightness
  • Helps brighten tired-looking eyes and reduces the look of under eye bags and puffiness
  • Absorbs quickly
  • Is non-greasy, non-oily and non-sticky
  • Is suitable for all skin types and tones
  • Oil-free
  • Allergy-tested, dermatologist-tested and ophthalmologist-tested

To Use

  • In morning and evening, apply to upper eyelid, under eye area and along crow's feet.
  • Suitable for all skin tones.

Regular Price: $26 – See Current Price Here!


Apply cool teabags or cucumber slices to puffy eyes to reduce swelling.

A few good anti-swelling habits to keep in mind as well: try to steer clear of alcohol and salt, and sleep seven to eight hours a night. These steps will help ensure that you don’t retain excess water under your eyes and elsewhere.


Consider options for lifting skin around the eyes.

One of the key signs of aging on your face is skin around the eye area that needs a lift. But there are several options to improve those bags under your eyes and drooping eyelids.

If you dream of an eye or brow lift but not sure you want to make a surgical commitment, consider less invasive options including thermal lifts, which tighten the skin using heat, and injectable cosmetic fillers that reduce sunken eye appearance.


How To Shop Online From A Previous Avon Brochure

You can order from the current Campaign and 2 Campaigns back. You will need the item number and the previous Campaign number to do this. Use the ‘Shop by Product Number’ option on the eStore. For more details, click here —> How To Shop For The Best Price On Avon Products.


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