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Avon’s first triple-threat mascara, designed to detangle, separate and volumize for the ultimate look in lash fullness.

Featuring a killer combo of brushing and combing zones that instantly separate and volumize lashes. Designed with Smart Slip Technology, our mascara sticks to lashes, not to itself. Goodbye unruly lashes! .338 fl. oz.

Detangling + serious separation + head-turning volume!

“The ‘BIG &’ mascaras were specifically designed to deliver volume with smooth, creamy and buildable formulas. Each of the ‘Big &’ formulas was paired with a unique brush to enhance specific benefits. Big & Multiplied Mascara creates the look of more lashes by detangling and defining lashes to unleash lashes you never knew you had.” ~Collette Fava Bekisz, Senior Chemist, Global Color Product Development.




  • Clump- and smudge-free
  • Available in Brown Black, Black, and Blackest Black
  • Wildy defined, dramatically full coverage with head-turning volume
  • Waterproof
  • Easy to remove
  • All day wear
  • Detangles, separates and provides volume
  • Designed with Smart Slip Technology, our mascara sticks to lashes, not to itself
  • Hypoallergenic
  • Ophthalmologist tested

To Use

  • Sweep on from root to tip to detangle lashes and create instant volume and definition
  • Black is the “go to” shade for everyday impact
  • Blackest Black delivers maximum drama
  • Brown Black works well for those with fair hair and skin, mature ladies and for an ultra-natural look

4 out of 5 women INSTANTLY saw tangle-free lashes. Creates the look of more lashes with one swipe. Defines each lash one by one

Regular Price: $9.00 – See Current Price Here!


Complete The Look

Build a total eye look with Avon makeup must-haves.


Create Endless Possibilities with Eyeshadow

Add rich, vibrant color for a multitude of looks.

True Color Eyeshadow Duos & Quads (now in Matte!)

True Color 8-in-1 Eyeshadow Palette


Define with Liner

Use eyeliner to define and punctuate your look.

Avon True Color Kohl Eye Liner – Effortless smoky… A shea butter infused eyeliner that glides on smoothly and stays all day. Built-in smudger makes blending perfectly foolproof.

Glimmersticks Eye Liner, America’s #1 liner – Always on Point Eye Liner – Define your eyes with perfect precision and the creamy, smooth glide-on color of Avon True Color Glimmersticks Eye Liner—now in intensified shades.

Avon True Color SuperShock Gel Eye Liner Pencil – Intense Gel Color… A gel eyeliner pencil with high voltage color. Combines the ease of a pencil with the impact color of a gel.

Mega Effects Liquid Eye Liner – 2-in-1 slanted-tip eye liner gets you close to lash line with an ergonomic grip. A diverse liner to create any line you want. Draw thick and thin lines for an everyday look or a bold, edgy one.

Avon True Color SuperExtend Precise Liquid Pen – Finest liquid pen…A liquid liner pen for mess-free coverage. Provide a precise and easy application and wears for 12 hours.


Shape Up with Makeup Implements

Get a professional look with perfect lashes and brows.

We have a whole variety of makeup brushes and tools to help you achieve professional results!


Get started as an Avon Representative!

Just Click Here, fill out a short application, choose your Starter Kit, and just like that you’ll be ready to go!


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