With so many hand and body products on the market, it can be hard to know exactly which ingredients and products are best for you and your family. Well, we have good news. Understanding the products you use every day is now easier than ever.
Introducing the NEW Softsoap® Earth Blends line, a paraben-free and dye-free moisturizing line made from biodegradable cleaning ingredients. With body washes and hand soaps formulated with only 10 ingredients, this Walmart exclusive allows for an effective and trustworthy clean, every time.
Check out these three hot items:
- Softsoap® Earth Blends Moisturizing Body Wash
- Scents include: Pink Grapefruit & Cucumber, Coconut & Fig, Pomegranate & Plum
- Available since February 2018 for $4.97 only at Walmart
- Scents include: Pink Grapefruit & Cucumber, Coconut & Fig, Pomegranate & Plum
- Softsoap® Earth Blends Moisturizing Liquid Hand Soap
- Scents include: Pink Grapefruit & Cucumber, Coconut & Fig, Pomegranate & Plum
- Available since February 2018 for $2.47 only at Walmart
- Scents include: Pink Grapefruit & Cucumber, Coconut & Fig, Pomegranate & Plum
- Softsoap® Earth Blends Moisturizing Triple Milled Bar Soap
- Scents include: Pink Grapefruit & Cucumber, Coconut & Fig
ABOUT SOFTSOAP:
Softsoap is the trade name of Colgate-Palmolive’s liquid hand soap and body wash. William Sheppard of New York was granted patent number 49,561 for his "Improved Liquid Soap" on August 22, 1865, for his discovery that a small amount of conventional soap could be mixed with large amounts of spirits of ammonia (or hartshorn, as it was known at the time) to create a soap with a consistency of molasses. His invention became common in public areas, but could generally not be found in homes. In 1980, entrepreneur Robert R. Taylor (died August 29, 2013) began selling his product as Softsoap through his company, Minnetonka Corp. in Chaska, Minnesota. Taylor knew others would copy the soap-in-a-pump-bottle idea, so he shrewdly purchased 100 million small bottle hand-pumps from the only two U.S. manufacturers that made them, so that any competitors wouldn’t be able to buy any for one year – enough time for him to establish the brand name. It worked; in six months, he sold $25 million worth of Softsoap. The package made it very easy to spot on store shelves when nearly all other soaps were in bar form. Taylor sold the Softsoap brand to Colgate-Palmolive in 1987.
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