Inspired by today’s trending ingredients, Softsoap Body Wash is excited to launch the latest additions to its fragrance line! With two new fragrances crafted from real extracts of honey, lavender, jasmine and plum, these new scents will turn an ordinary shower into an invigorating sensory experience, all while cleaning and moisturizing your skin.
Softsoap is the trade name of Colgate-Palmolive's liquid hand soap and body wash. William Sheppard of New York was granted patent number 49,561 for his â€œImproved Liquid Soap on August 22, 1865, for his discovery that a small amount of conventional soap could be mixed with large amounts of spirits of ammonia (or hartshorn, as it was known at the time) to create a soap with a consistency of molasses. His invention became common in public areas, but could generally not be found in homes.
In 1980, entrepreneur Robert R. Taylor (died August 29, 2013) began selling his product as Softsoap through his company, Minnetonka Corp. in Chaska, Minnesota. Taylor knew others would copy the soap-in-a-pump-bottle idea, so he shrewdly purchased 100 million small bottle hand-pumps from the only two U.S. manufacturers that made them, so that any competitors wouldn't be able to buy any for one year - enough time for him to establish the brand name. It worked; in six months, he sold $25 million worth of Softsoap. The package made it very easy to spot on store shelves when nearly all other soaps were in bar form. Taylor sold the Softsoap brand to Colgate-Palmolive in 1987.
I know I always say this, but it's true... I absolutely love using the Softsoap brand! I use their body wash all the time as well as their hand soaps. I remember using them growing up and continue to hold that in my household today as well. Well, guess what?! They have a new limited edition line of body wash soaps and I just tried the 2 new scents, and you guessed it, I love them all! Currently, the two available fragrances are:
- Honey Crème & Lavender
- Blooming Jasmine & Plum
*Suggested retail price is $2.97 for a 18 fl ounce bottle and is available at mass retail, drug, and grocery stores nationwide! Here's a little about each fragrance:
Softsoap Moisturizing Body Wash Honey Creme & Lavender Luxuriate in the shower with soft soap brand honey Creme & lavender body wash - a moisturizing body wash with a rich, fragrant lather. With extracts of honey and lavender, it is designed to be gentle enough for daily use. Leaves skin feeling soft and smooth, and leaves you feeling refreshed.
Softsoap Moisturizing Body Wash Blooming Jasmine & Plum Indulge your skin with Softsoap Blooming Jasmine & Plum Moisturizing Body Wash, a moisturizing body wash with a luxuriously rich, fragrant lather. With real extracts from jasmine and plum, it is designed to be gentle enough for daily use and leaves skin feeling soft and smooth, for a refreshing and energizing shower experience.
Can I just say WOW! As usual, and at no surprise, each scent was new, refreshing and each soap was of high quality. I love the package design and look. Once again, I love the scent of each bottle one as it is a bit unique to others I have used. They are not overpowering or too strong, yet they give a nice enough scent so you feel clean after using the body wash and still smell good as well. To be honest, they both remind me of body wash I could get from Bath & Body works - just at a fraction of the cost and more in the bottle!
Something else I have discovered is that Softsoap body washes make for great bubble bath soaps as well! I pour in some at the beginning of filling my bath tub and by the time it's time to turn off the water, I have a mountain of bubbles! Plus they last my whole bath unlike actual bubble bath products! So you can get clean and enjoy a relaxing bubble bath.
As I said, Softsoap is a favorite brand of mine and has been before I started ever reviewing their products. I intend to keep using their products for sure because not only are they a nice quality, but they're affordable as well. If you haven't already check your local retail stores to find the new scents and give them a try!